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Flag Logo

On January 12, 1953… Just four days before the new Corvette's introduction at the Motorama on Januray 16th, The GM management team informed the styling team that the front emblem and the horn button containing the likeness of the American flag had to go. It just wasn't proper to have a country's flag in an automobile emblem not to mention being against the law. Overnight, new emblems were fabricated and installed on the Motorama car. When the first Corvette was shown to the press at the Motorama in New York City, the front emblems and horn button contained a black and white checkered flag and a red Chevrolet bow-tie and fleur-de-lis.

 

Text © Corvette-American Legend (Noland Adams)

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