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GENERAL MOTORS OPENS
ITS "TOY BOX"
FOR 1999 SEMA SHOW, HIGHLIGHTS NEW TECHNOLOGIES,
VEHICLES, POWERTRAINS
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LAS VEGAS, Nov. 2, 1999
-- General Motors Corp. (NYSE: GM) today made several new
product, technology and service announcements to illustrate its
future market strategy.
The announcements were made as
part of GM's "Smart Kids' Toys" press conference
during the 1999 Specialty Equipment Market Association (SEMA)
convention.
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| GM
showcases products, technologies of the future |
Highlights of the event included
the following introductions and announcements:
- Announcement of GM's new
OnStar®-based, hands-free Internet service;
- Expansion of GM's e-commerce
services and product offerings through its Service Parts
Operations (SPO);
- Introduction of the Oldsmobile
Specialty Vehicle (OSV) series, and;
- Showcase of the GM Duramax®
Diesel 6600 and Vortec® 8100 next-generation powertrains.
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| Internet
technology weaved into future products, strategies |
G. Richard Wagoner, Jr., GM
President, Chief Operating Officer and host of GM's "Smart
Kids' Toys" press conference said GM is helping evolve the
role of the automobile with its vehicle-based Internet services.
"The old models used to define personal transportation no
longer apply to the changing needs of our customers in today's
digital world," said Wagoner. "As the world employs
new ways of using the Internet to communicate, conduct business
and explore new ideas, GM will be helping fuel the change by
providing innovative and useful Web-based technologies."
Wagoner pointed to the following
strategic announcements as proof of GM's technology leadership:
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| OnStar
and e-GM showcase new Internet technologies |
Wagoner demonstrated how GM is
meeting its promise to develop on-board Internet technologies as
he unveiled the world's first personalized Web-based vehicle.
Delivered through OnStar, GM’s in-vehicle safety, security and
information service, the technology will soon provide
hands-free, voice-activated access to the Internet in select GM
vehicles.
The new service enables OnStar
subscribers to retrieve personalized on-line services such as
e-mail, sports and weather updates, news and market headlines,
through an easy-to-use voice-prompt interface. The feature is
scheduled to appear in vehicles as standard or optional
equipment in the United States next year.
While OnStar is bringing the
Internet into your vehicle, e-GM will be selling you
high-performance parts through the Internet...
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| GM
SPO offers new products on-line |
GM's Service Parts Operations (SPO)
announced plans to sell high-performance parts on-line at its GM
Goodwrench Web site. The new service is designed to make
shopping for specialty components as easy as surfing the
Internet, putting the parts and ordering process literally at
the customers' fingertips. The site marks the first time GM has
made performance parts available for purchase on-line.
Seven new engines, including the
GM Performance Parts LS1 V-8 for custom car and hot rod
applications, will be available in early 2000 on the SPO Web
site. GM Restoration Parts, owner manuals and other merchandise
are currently available on-line.
GM also made the following
product announcements at the "Smart Kids’ Toys"
press conference:
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| Oldsmobile
introduces strategic new vehicle line |
GM's Oldsmobile division unveiled
the Oldsmobile Specialty Vehicles (OSV) series, a line of
passenger vehicles designed to take its driver-oriented
philosophy to a new level through enhanced design, powertrain
and chassis elements. The OSV line includes the Alero, Intrigue
and Silhouette, the three vehicles credited with decreasing the
average age of Oldsmobile buyers by a decade in the past three
years and increasing Oldsmobile sales by 23 percent in 1998. |
| New
powertrains unveiled |
Rounding out its show of
technological leadership, GM showcased its next generation of
powertrains, including the durable and popular Vortec in-line
engine series for trucks. The new Vortec 8100 V-8 engine offers
high torque at low engine speeds to make it the preferred choice
for heavy towing. The 8.1L engine replaces the previous Vortec
7.4L and 502 cubic-inch powerplants, featuring excellent
emissions ratings and better acceleration than its competitors'
V-10 engines.
GM also highlighted the Duramax
Diesel 6600 V-8, the first product of its joint venture with
Isuzu. The turbo direct-injection diesel will power the 2001
heavy-duty Chevrolet Silverado and GMC Sierra pickup trucks.
Duramax features improved fuel economy rated 15 to 20 percent
better than the current 6.5L V-8 diesel, and 25 to 40 percent
better than gasoline engines.
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| GM
background |
General Motors Corp., founded in
1908, is the world's largest industrial company and vehicle
manufacturer. GM designs, manufactures and markets cars, trucks,
heavy-duty transmissions, and locomotives worldwide. GM's vision
is to be the world leader in transportation products and
services.
GM's largest market is North
America, where it is in its 72nd year as the market leader. GM's
other major markets are Europe, Asia-Pacific, Latin America,
Africa and the Middle East. Its cars and trucks are sold under
the following brands: Chevrolet, Pontiac, Buick, Oldsmobile,
Cadillac, GMC, Saturn, Saab, Opel, Vauxhall and Holden.
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